Empowering Your Voice.
Amplifying your Influence.

We help CXOs and founders become trusted thought leaders who inspire, shape conversations, and move industries forward.

  1. Home
  2. /
  3. About Us

The Story

Where Leadership Meets Authentic Storytelling

Crafting Your Story began with a simple realisation from our founder, Shweta Ojha: many of the most accomplished leaders were invisible in the digital-first world. They had influence inside their organisations but not beyond them.

Their reputation, expertise, and achievements were not reflected in their public presence.
Their ideas were powerful, yet their voices were missing from the conversations that shaped their industries.

CYS was created to change that.

We bridge the gap between leadership and visibility by combining strategic clarity with authentic storytelling, helping leaders own their narrative, shape conversations, and build trust with the audiences that matter.

Over the years, we’ve partnered with senior executives, founders, investors, and leadership teams across technology, finance, manufacturing, consulting, and professional services, nurturing personal branding success stories across LinkedIn, media, and industry platforms.

We help you shape a personal brand that is

  • Credible — rooted in your voice, values, and leadership journey
  • Consistent — across your profile, content, and visibility channels
  • Conversion-ready — built to attract trust, recognition, and meaningful outcomes

At the heart of our work is PRISM, our proprietary leadership branding framework.
Just as a prism refracts a single beam into its full spectrum of colours, PRISM reveals the full depth of who you are and what you stand for, turning your experiences into influence and your ideas into impact.

Mission, Vision, Values

Mission

To help leaders, founders, and experts be seen, heard, and valued for their unique contributions, turning their experiences into influence and their insights into impact.

Vision

A professional world where leaders shape conversations with trust, relevance, and consistency, creating opportunities not only for themselves but also for the people, communities, and industries they serve.

Values

  • Purpose: Every strong personal brand begins with a clear “why.”
  • Authenticity: Your story should sound like you, not a template.
  • Strategy: Sustainable visibility comes from consistent, intentional effort.
  • Respect: We protect your voice, your reputation, and your time.
  • Impact: Success is measured through meaningful outcomes, not vanity metrics.

What We Bring to the Table

Personal Branding Strategy

From positioning and storytelling to thought leadership, keynote prep, and media visibility, we help you communicate with clarity and relevance.

LinkedIn Branding Expertise

We understand the platform deeply, its nuances, trends, and behaviours and use storytelling to build trust, not chase short-lived tactics.

Professional Development Insight

Your personal brand is tied to your career vision. We ensure your visibility supports your next move and evolves with your growth.

Proven Success Stories

Our clients have earned speaking invitations, board opportunities, partnerships, media visibility, and sustained audience engagement.

Coaching + Execution

We combine done-for-you content with one-on-one strategic guidance, ensuring you stay in control of your voice while we support you end to end. Ours is a done-with-you model.

Meet the Team

Shweta Ojha
Founder & Personal Branding Consultant
Shweta Ojha is a LinkedIn Top Voice and personal branding strategist known..
Priyanka Bhatia
Head of Operations
Priyanka Bhatia is the operational backbone of Crafting Your Story, providing structure..
Reuben Rato
Associate Partner
As Founder & CEO of Rato Communications, Reuben brings strategic positioning expertise..
Chandrika Mantri
Content Head
Chandrika Mantri With a decade of experience in editorial writing, brand communication,..
×
Loading...

What Sets Us Apart

  • We operate like a boutique personal branding agency, high-touch, intentional, and insight-driven.
  • Every voice we shape is built around your tone, not a template.
  • Our approach blends structure with authenticity, giving you clarity without losing your individuality.
  • Over 100 leaders have trusted us with their presence and visibility.
  • We bring strategy, storytelling, and consistent execution together under one roof.

Turn Your Experience Into Influence.

Let’s build your personal brand with purpose, clarity, and a voice that stands out across LinkedIn, media, and beyond.

Book Your Free Discovery Call