The Common Belief: If you want to build authority on LinkedIn, you’ve probably been told to write educational content. The standard advice is to churn out “How To” guides, tips, and tricks to show you know your stuff.
The Reality Check: Here is the hard truth: “How To” content is a commodity. Anyone can Google it, and any AI can write it. If you only share generic advice, you are competing with the entire internet. You become replaceable.
The Better Way: The “How I” Strategy
To truly stand out, you need to make a simple but powerful shift. Stop telling people how to do it, and start showing them how you did it.
1.Create a Monopoly on Content
“How I” content is unique to you. It is impossible to copy because it is built on your specific perspective, experiences, and methodologies. You aren’t just expressing opinions; you are providing a window into your way of thinking and operating.
2. Sell the Method, Not Just the Result
When you share your personal roadmap, you connect deeply with your audience. When people buy into your specific methods, it becomes hard for them to look elsewhere. You aren’t just a vendor anymore; you are a mentor.
3. The Courage Dividend I won’t lie—putting yourself out there takes courage.
I’ve seen this journey unfold with many clients. Initially hesitant about posting on social media, they’ve transformed into confident thought leaders by sharing their authentic journeys. The transition requires guts, but the payoff is worth it.
The Result: When you make this shift, you stop being just another voice in the crowd and start becoming a benchmark in your field. You allow others to learn from your actual experiences, shaping their journey in the process.
Your New Mindset: “How To” informs. “How I” inspires. Leap. Share your unique story and perspective. It’s time to show the world what you’re made of.
Ready to get started? Need help finding your unique “How I” angle? Book a free discovery call and let’s uncover your story.