Shape Your Personal Brand With
Clarity and Confidence

We help CXOs, founders, and leaders build authentic personal brands that strengthen credibility, sharpen positioning, and amplify influence.

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Why Your Personal Brand is Your Edge

In a world shaped by perception, your personal brand is your most powerful differentiator. It reflects not just what you do but how you think, how you lead, and the values you stand for.

Today, leaders are expected to show up with clarity, consistency, and conviction. Your digital presence influences how clients trust you, how peers perceive you, and how opportunities find you.

At Crafting Your Story, we build personal brands that feel authentic, strategic, and distinct. Our approach goes beyond visibility. We help you communicate with intention, lead conversations that matter, and build a presence that reflects your leadership identity.

With PRISM, our proprietary leadership branding framework, we bring structure, meaning, and clarity to your brand narrative. PRISM helps you show up with a voice that is recognisable, credible, and rooted in who you truly are, not just what you do.

Whether you’re starting your journey or elevating your influence, we help you build a personal brand that works for you every day, across every platform. If you’re looking to improve LinkedIn visibility without sounding salesy or off-brand, we help you show up with a voice rooted in clarity and authenticity.

Our Services for Individuals

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Personal Branding Strategy

Your brand begins with clarity. Through PRISM, we define your purpose, refine your narrative, and craft a leadership identity that aligns with your vision, values, and future goals.
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Thought Leadership Content (Ghostwriting)

Your ideas deserve articulation that matches their impact. We craft clear, credible, insight-driven content from LinkedIn posts to articles and long-form pieces, ensuring your voice is heard, understood, and trusted.
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LinkedIn Profile Overhaul

Your profile is your digital first impression. We optimise your headline, About section, experience, and featured content to reflect your strengths, leadership style, and value with clarity and confidence.
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Personal Branding Photoshoot

Visuals speak before words do. We design a curated photoshoot that strengthens your leadership presence, balancing professionalism, approachability, and authority across all platforms.
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Personal Website

Your story deserves a home. We build clean, modern personal websites that highlight your journey, expertise, achievements, and thought leadership, establishing a strong, discoverable digital footprint.
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Keynote & Speech Writing

Powerful communication drives influence. We craft speeches, keynotes, and scripts that capture your voice, reinforce your message, and connect with your audience with clarity and conviction.

Our Edge in Personal Branding

  • Leadership-first approach grounded in clarity, credibility, and consistency
  • PRISM-led strategy that ensures every message reflects your identity and intention
  • Tone-accurate writing that sounds like you: refined, confident, authentic
  • High-touch consulting combining strategy, storytelling, and execution
  • Proven success across CXOs, founders, and senior leaders who have strengthened visibility, unlocked opportunities, and expanded influence

Who Is This For

  • CXOs and Founders shaping organisational perception and industry narratives
  • Senior Leaders seeking clarity, recognition, and visibility in their next career milestone
  • Emerging Voices building a strong foundation early in their professional journey
  • Professionals in Transition entering new roles, sectors, or entrepreneurial paths
  • Experts and Consultants looking to scale trust, credibility, and opportunity

Real Voices, Real Impact

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This course gave me clarity on how to show up on LinkedIn with purpose. Within weeks, I started attracting opportunities..

Technology Firm

  • CXO

I have worked & took training with many professionals throughout my journey, but Shweta was a unique one to work...

Service Leadership

I am delighted to recommend Shweta, an exceptional LinkedIn and branding coach I’ve recently had the pleasure of working with...

Natural Health Strategist

The most amazing part of working with Shweta is how simple she keeps things….yet how effective they are. For all..

Founder

I always knew I had expertise to share, but I lacked the structure. This course gave me the confidence and..

Financial Services

  • Senior Executive

Really this 4 week journey has been magical making me see more potential in the way I have been engaging..

Course Review

The 30-day format was simple to follow yet incredibly powerful. It gave me the confidence to post consistently and build..

Course Review

I wanted to learn this badly, but because there are so many different things I had taken up I couldn’t..

Course Review

The 30-day format was simple to follow yet incredibly powerful. My visibility grew, and I landed two speaking invites right..

Consulting Startup

  • Founder

Shweta, you gave me newer insight on using Linkedin for business and profile building. You have excellent skills of communication..

Business Development

Insights, Guides, and Templates

The Untapped LinkedIn Feature That Can 10x Your Visibility and Conversions

Why Your LinkedIn Growth is Like a Gym Membership

Personal Branding vs. Thought Leadership: Are They Two Sides of the Same Coin?

Craft the Leadership Identity You Deserve

Your journey to a stronger personal brand begins with intention. Make your next step count.

Start Your Ghostwriting Journey